Digital Leadership

Wednesday, Nov. 8

Immerse yourself in the world of digital leadership at the Digital Leadership conference track.

This dedicated platform brings together like-minded leaders to explore the intricacies of leading in the digital age.

Gain valuable insights, exchange ideas, and engage in thought-provoking discussions that delve into the evolving landscape of digital leadership.

Connect with peers, learn from their experiences, and expand your knowledge to navigate the challenges and opportunities that digital transformation presents.

Embrace this unique opportunity to enhance your leadership skills and shape the future of digital leadership in your organization and beyond.

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Radisson Blu - the conference venue

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

9.15 - 10.00

Keynote: Lessons from the canvas - Dodging the digital wasteland

For digital experiences to suck less... For your website to stop being so incredibly boring... You need to transform your world of incremental improvements, reliance on CRO tactics, and cut through all internal fights over who gets to have the most pixels on your homepage.

Design thinking and other innovation processes helped. But those methods don't always lead to high-quality digital moments.

This opening keynote will tell you about those who know the most about how to insist on the quality of the end result of your digital experiences.

Are you ready to insist on brilliance and obliterate the boring?

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

The Next 10 Years: AI-powered Content Value Design

We are transitioning from an "attention economy" to a "intimacy economy" where we need to build relationships that are sincere and honest, based on earned intimacy and real consent, are mutually beneficial and respectful, and involve real two-way dialogues.
Only then will people sign up for your newsletter, trust you with their data and with their online transactions, and trust your partners, suppliers, and recommendations.
We need to support our audiences along (profitable) learning journeys to build up these intimate relationships. 
In this session, we'll 
  • Show how the transformative power of AI can accelerate the development of rich audience journey maps to support true content value design
  • Discuss how making the abstract audience journey tangible for stakeholders of all kinds facilitates collaboration around intimacy
  • Understand how including metrics, structure, and analytics from the start is the key to mastering the future of content operations and strategy
  • Look at real-world case examples that showcase the effectiveness of this approach in action.

Download slides (as PDF)

12.00 - 13.00


13.00 - 13.45

Digital maturity assessments and models, how to use them and why they’re important

Your organisation wants to focus its limited resources, time and people on the digital activities that will deliver most value to its users. But how does it do this?  And where is the organisation in its digital transformation journey? 

Digital maturity assessments give an organisational snapshot of how where an organisation is on its digital journey and alongside digital maturity models, how they compare against others. 

This digital snapshot alongside corporate strategy, can be used as a focus to build a digital strategy that best suits an organisations individual needs. 

This is a diverse topic area with many assessment and maturity models available - this presentation aims to summarise some of them and provide a guide for anyone wanting to use this approach. 

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

How to Thrive in a Turbulent and Demanding World: The Open and Emergent Approach to Strategy

Imagine you are the CEO of a company that is facing a major disruption in your industry. You have a well-crafted strategy that was developed by your top management team and approved by your board of directors. But as the situation changes rapidly, you realize that your strategy is no longer relevant or effective. What do you do?

You could stick to your plan and hope for the best, or you could adopt an open and emergent approach to strategy. This approach is based on the idea that change is not a linear or predictable process, but a continuous, open-ended, and cumulative one. It requires you to be flexible, innovative, and collaborative, and to constantly align and re-align your organization to its changing environment.

In this presentation, I will explain what an open and emergent approach to strategy is, why it is needed in today’s complex and uncertain world, and how you can implement it in your own organisation. I will also share some examples of specific tools you can use.

If you are interested in learning how to create a more open, adaptive, and resilient organisation, join me for this exciting and informative session!

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Aarhus Street Food

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!