Design Leadership

Wednesday, Nov. 8

Design leadership embodies the essence of user-centricity, creative problem-solving, and the possession of a diverse toolbox. To excel in the realm of design leadership, one must embrace these principles.

At this year's conference, we have curated an impressive lineup of design leaders who will explore a wide range of topics to support you and your organization on your own design leadership journey.

We will commence with a compelling keynote. Throughout the day, esteemed design leaders from and Hygraph will share their invaluable insights. They will demonstrate how they have applied their knowledge and expertise to propel their organisations forward by identifying and fulfilling the needs of their users and customers.

While four other conference tracks run concurrently, you can utilize the breaks, plenary sessions, and popular evening social events to broaden your perspective. Engage in stimulating conversations with peers from various disciplines and industries, enriching your understanding and expanding your network. For those with flexibility, consider extending your stay to attend the additional conference days. Don't miss this remarkable opportunity to learn from a diverse community of design leaders and cultivate meaningful connections that will propel your career forward.

Join us at the Design Leadership track and immerse yourself in a world of inspiration, collaboration, and professional growth.

6.30 - 7.00

Social Event: Morning Run
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Radisson Blu

8.00 - 9.00

Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 - 9.15

Welcome to the conference by our host Janus Boye

9.15 - 10.00

Keynote: Lessons from the canvas - Dodging the digital wasteland

For digital experiences to suck less... For your website to stop being so incredibly boring... You need to transform your world of incremental improvements, reliance on CRO tactics, and cut through all internal fights over who gets to have the most pixels on your homepage.

Design thinking and other innovation processes helped. But those methods don't always lead to high-quality digital moments.

This opening keynote will tell you about those who know the most about how to insist on the quality of the end result of your digital experiences.

Are you ready to insist on brilliance and obliterate the boring?

10.00 - 10.30

Coffee, tea & networking

10.30 - 12.00

Building a Culture of Design

Reports say design-led companies have outperformed the S&P 500 by 219% over the past ten years.
A strong culture of design can positively impact a company's performance, from financial success and customer satisfaction to innovation and talent retention. 
In this session, Darshan will tell you how we built a culture of design at Hygraph and how you can apply our practical insights to your company.

UX design maturity - Expectations vs. Reality: A look into the common pitfalls and how to overcome them

Join this session for a deep dive on how to move up on the design maturity ladder.
With just a few slides and plenty of room for discussion we'll cover
  • Organisation of design in the company and the hidden consequences we discover too late
  • “Selling” design to the non believers
  • Getting started on the maturity journey tips and tricks

Bring your own challenges and get input from peers and experts alike 

Download slides (PDF)

12.00 - 13.00


13.00 - 13.45

Why should we do research on sustainability before designing anything?

Why is it essential to study sustainability before starting design work?

In this session Nina from will explore the reasons behind this importance.

She'll discuss the top 3 lessons learned by the Sustainability Research team while studying this subject. It highlights the value of research on the product and company strategy, to contribute to a more responsible world.

Download slides (as PDF)

13.45 - 14.00

Coffee, tea & networking

14.00 - 15.00

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 - 15.15

Coffee, tea & networking

15.15 - 16.00

To organise, or not to organise

The UX profession has over that past 40'ish years established itself within SW development. Moved from an afterthought to a strategic component.

Most mature professions have "Special Interest Groups" and conferences where new knowledge is shared and developed among practitioners and researchers. Mature fields also often have a "political" branch of organisation that handle the working conditions and standards for this field.

In this session we will discuss what benefits, or not, could come from a unionised organisation of UX professionals.

Download slides (PDF)

16.00 - 16.15

Coffee, tea & networking

16.15 - 17.00

Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

18.30 - 21.30

Social Event: Networking Dinner
Location: Aarhus Street Food

All participants and speakers are invited to the conference networking dinner. This is quite a popular party!