Track:
Digital Communication
Thursday, Nov. 9
Experience the convergence of communication, automation, and data at our conference track.
Explore the dynamic interplay between our powerful soft skills and innovative technologies.
Discover how to effectively convey your organization's message across diverse channels.
Join us on the digital communications conference track to unlock the potential of modern communication in the digital age.
8.00 - 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 - 9.15
Welcome to the conference by our host Janus Boye and Amelie Drouet
9.15 - 10.00
Keynote: There's no I in AI (yet)
10.00 - 10.30
Coffee, tea & networking
10.30 - 12.00
Finding the right approach to content operations
Organisations rarely look at the operational efficiency of content production, often because the executive suite vastly underestimates the complexity and resource intensity of the production process.
To put it bluntly, they focus on the last mile and ignore all of the heavy lifting that happens upstream.
After all, what's right for digital assets may not be effective for structured content or ecommerce situations?
How do you know where to focus when trying to figure out what's right for you?
Rahel takes participants through an unconventional journey through the content-ops landscape, showing how to drive fast, dodge potholes, and do doughnuts to find the best operating model for your organisation, using light-hearted metaphors to bring an otherwise dry topic to life
Participants will learn the three areas where content ops can be most effective for a range of circumstances. Examples of operating models with increasing levels for potential automation will be shared with participants.
12.00 - 13.00
Lunch
13.00 - 13.45
Bridging Facts and Stories: The AI transformation in enterprise content creation
The landscape of content creation is continually shifting, demanding innovative approaches.
This session explores the transformative power of CMS vendors natively integrating AI. It showcases the ability of AI to revamp the content creation process, enabling creators to convert complex product details, typically reserved for technical experts, into compelling narratives.
In addition, we demonstrate how AI can revolutionize unified branding. By utilizing AI and consolidated content operations, consistency can be achieved across various regions, brands, channels, and initiatives.
Finally, we emphasize the pivotal role of choosing the right collaboration tools and methods, offering insights into optimizing team participation for a streamlined content production process.
13.45 - 14.00
Coffee, tea & networking
14.00 - 15.00
Lightning talks
15.00 - 15.15
Coffee, tea & networking
15.15 - 16.00
The present and future of evaluating content performance
How do we measure the performance of content in digital channels?
With ever more content produced and consumed by AI, how will this paradigm change in the future?
Let's look at the history, review a concrete case, and discuss what's coming.
16.00 - 16.15
Coffee, tea & networking
16.15 - 17.00
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2023 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics - with a minimum of hot air.
18.30 - 22.00
Social Event: Farewell Dinner
Location: Sharks
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.
