Track:
Creative Tech
Thursday, Nov. 9
Unleash the power of creative tech to drive impactful change. It revolves around embracing innovative thinking in technology and leveraging its potential to revolutionize existing processes.
Experience the transformative potential of creative tech at our newly launched Creative Tech conference track. Discover how to infuse chatbots with authentic voices, explore the implementation of MarTech, and unlock a world of possibilities. Our focus remains on learning from industry leaders who have mastered these approaches and sharing firsthand accounts from professionals working with creative tech in complex organizational settings.
Join us for an enlightening journey where you'll gain valuable insights and fresh perspectives. Be part of the Creative Tech conference track and empower yourself with the tools and inspiration to harness the full potential of technology in imaginative ways.
8.00 - 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 - 9.15
Welcome to the conference by our host Janus Boye & Amélie Drouet
9.15 - 10.00
Keynote: There's no I in AI (yet)
10.00 - 10.30
Coffee, tea & networking
10.30 - 12.00
The Data You Wish You Had
In an age where data-driven decision-making has become the linchpin of successful enterprises, the quest for qualitative and contextual data is ever-persistent.
However, a realm of 'Unseen Data' exists that, when harnessed correctly, can significantly amplify businesses' creative and operational prowess.
This talk delves into the revolutionary potential of AI as a conduit to access this unseen data, enabling businesses and creative teams to bootstrap products, enhance services, and make well-informed decisions.
From shedding light on the mechanisms to exploring its application across various domains, attendees will garner insights into how the integration of LLMs can lead to the cultivation of a data-rich ecosystem, propelling organizations toward a future where informed decision-making is not just a practice but a culture.
Through a blend of technical exploration and practical insights, this talk is tailored for an experienced audience eager to unravel the potential of AI in navigating the modern-day product/feature prototyping labyrinth with data.
Redefining the Basics: A First Principles Approach to Thriving with AI in Business
In a landscape rapidly transformed by large language models (LLMs), survival hinges on a return to the foundational principles of business innovation.
This talk is an urgent call to action for businesses to reimagine their strategies from the ground up, informed by the unchanging truths that underlie the AI revolution.
We’ll dissect what LLMs mean for our future.
How can we rethink and reconstruct our business models for an AI-centric world?
Join us to pivot with purpose and turn the tide of AI disruption into a wave of opportunity (hopefully).
12.00 - 13.00
Lunch
13.00 - 13.45
Scaling experimentation to avoid the commodity-trap
As a retailer in a low-interest category, you’re constantly at risk of getting “stuck in the middle”.
Consumers can easily substitute your product with that of a competitor - more often than not the products are identical!
Margins are ever-eroding thanks to fierce price competition and the steadily increasing ad tax of Meta & Google. And just like that, you find yourself caught in the commodity trap.
This is a talk about building culture that’s cross-disciplinary by default, pursuing great ambitions, yet always searching for the minimum testable unit.
A talk about leveraging structured experimentation to build an intrapreneurial culture and escape the commodity trap.
13.45 - 14.00
Coffee, tea & networking
14.00 - 15.00
Lightning talks
15.00 - 15.15
Coffee, tea & networking
15.15 - 16.00
How to utilize available tech creatively to match unique customer needs
Details coming later
16.00 - 16.15
Coffee, tea & networking
16.15 - 17.00
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2023 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics - with a minimum of hot air.
18.30 - 22.00
Social Event: Farewell Dinner
Location: Sharks
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.
